One Live.
Experience Partnership.

A sponsorship agency
built for live experiences.

Incredible experiences create audiences. The right partnerships help them grow.

We bring together rights holders, event creators and venues with brands looking to connect with engaged audiences through live experiences.

From commercial rights and sponsorship strategy to sales and partnership development, we create partnerships that unlock new revenue, strengthen audience connection and build long-term value.

Where live experiences
and brands come together.

Rights holders have audiences, experiences and commercial assets with real value. Brands are looking for relevant ways to reach people through moments they actually care about. One Live connects the two.

We combine sponsorship strategy, commercial rights expertise and brand partnerships to create opportunities that work for both sides, helping rights holders unlock new revenue while giving brands access to live audiences in a way that feels relevant, credible and commercially worthwhile.

The result is partnership built around shared value, not just visibility.

Turning live
audiences into valuable partnerships.

One Live brings commercial strategy, sponsorship sales and brand partnerships together in one place.
We help turn live experiences into stronger commercial propositions and connect brands with opportunities that make sense for their audience and objectives.

Commercial Rights

We help identify, shape and grow the commercial value within events, venues and live experiences, turning audience reach, assets and access into opportun ities brands can invest in.

Sponsorship Strategy & Sales

From proposition development and valuation to outreach, negotiation and deal-making, we help take sponsorship opportunities to market and turn interest into long-term commercial partnerships.

Brand Partnerships

We connect brands with relevant live experiences and engaged audiences, building partnerships designed to deliver more than visibility alone.

We’re living proof

Discover One Live

We work alongside rights holders to unlock the commercial potential 
of live experiences and connecting brands with engaged audiences through strategic sponsorship partnerships.

From developing commercial rights to securing valuable brand relationships, we bring the experience, expertise and industry connections needed to create opportunities that deliver long-term value.

Built for both sides of the partnership

We understand live.

We work with live experiences first-hand, so we understand the commercial pressure, audience expectations and operational realities behind every opportunity.

We understand commercial value.

We look beyond sponsorship inventory to understand what an audience, experience and set of rights can genuinely offer a partner, then build the proposition around that value.

We understand Audience.

As part of the One Agency Group, our commercial thinking is supported by wider expertise across media, marketing and live experiences, helping partnerships work harder before, during and beyond the event itself.