ABOUT US
Built on experience. Driven by ambition.
Great partnerships
don't happen by chance.
They’re built on experience, understanding and knowing what makes an opportunity worth pursuing.
One Live brings together commercial expertise, industry relationships and a genuine understanding of live experiences to create partnerships that deliver value for both brands and rights holders.
We know what it takes to bring an experience to life, build an audience and recognise its commercial potential. That understanding shapes how we work, who we work with and the partnerships we create.
We see the opportunity from both sides.
Building a successful live experience takes ambition, investment and a huge amount of work. Finding the right commercial partners to support that growth is another challenge entirely.
For brands, it’s about more than reaching an audience. It’s about finding experiences that align with their objectives, feel authentic and create genuine value.
We’ve worked across both sides of that relationship. We understand what rights holders have built, what brands are looking to achieve and what it takes to bring those interests together.
That’s where the strongest partnerships begin.
Experience that goes beyond sponsorship.
One Live is built on years of experience across live events, brand partnerships and commercial development. We understand what it takes to turn an idea into an experience, build an audience around it and create opportunities for commercial growth.
That experience gives us a practical understanding of the challenges and opportunities facing both rights holders and brands.
Part of ONE AGENCY MEDIA.
As part of One Agency Media, One Live combines specialist sponsorship expertise with the wider capabilities of an established integrated agency.
From creative and digital to media, experiential and event delivery, we can draw on expertise across the agency to support partnerships beyond the initial agreement.
For our clients, that means access to a broader team that understands how to bring ideas to life, connect with audiences and deliver experiences that create lasting value.
Frequently
Asked
Questions.
A sponsorship agency helps brands and rights holders identify, develop and manage commercial partnerships.
For rights holders, this can include sponsorship strategy, commercial rights development, approaching potential sponsors and negotiating agreements. For brands, it means identifying relevant sponsorship opportunities and creating partnerships that align with their audiences and objectives.
One Live works across both sides, bringing commercial expertise and an understanding of live experiences to every partnership.
Finding the right sponsors starts with understanding what makes your event commercially valuable. That includes your audience, reach, engagement, brand alignment and the opportunities you can offer a potential partner.
A strong sponsorship proposition demonstrates why a brand should invest, rather than simply asking for financial support.
One Live helps rights holders identify that value, develop sponsorship opportunities and connect with brands that have a genuine reason to get involved.
Brands typically look for events that offer access to relevant audiences, meaningful engagement and opportunities to achieve clear commercial or marketing objectives.
Attendance is important, but it’s only part of the picture. Audience demographics, cultural relevance, social engagement, brand integration possibilities and the overall event experience can all influence a sponsorship decision.
The strongest opportunities give brands a credible role within an experience that audiences already value.
The right sponsorship opportunity depends on who a brand wants to reach, what it wants to achieve and how naturally it can become part of the experience.
That could mean sponsoring a sporting event, creating an activation at a festival or integrating a product into an immersive entertainment experience.
One Live connects brands with relevant live sponsorship opportunities and helps develop partnerships that work for the brand, the event and its audience.
One Live works across live events, sport, entertainment, festivals, lifestyle, culture and other audience-led experiences.
We support rights holders looking to unlock commercial opportunities and brands looking to connect with audiences through live sponsorship.
Our featured Live Opportunities showcase some of the experiences we currently represent, but our expertise isn’t limited to those categories.
Sponsorship is a commercial partnership in which a brand supports or associates itself with an event, property or experience in exchange for agreed rights and benefits.
Experiential marketing focuses on creating direct, memorable interactions between a brand and its audience.
The two often work together. A brand might sponsor a live event and use that partnership to deliver sampling, interactive installations, branded experiences or other audience activations.
Yes. The experiences featured on our Live Opportunities page represent part of our current portfolio, not the full extent of what we can explore.
If you’re a brand looking for a particular audience, location or type of experience, we can discuss your objectives and explore suitable partnership opportunities.
Equally, if you’re a rights holder looking to develop your commercial potential, we’d welcome the opportunity to understand what you’ve built.
